🚀 Our client, an international company in the financial services and trading space, is looking for a dynamic Marketing Manager to lead LATAM regional strategy from their Mexico City office.

This is an exciting opportunity to shape the local marketing presence of a global brand in one of its most strategic regions. If you have experience in Fintech (FX, iGaming) or a marketing agency, and a passion for building brand awareness and customer acquisition at scale—this role is for you.

About your functions and responsibilities

As Marketing Manager (LATAM), you will develop and implement high-impact marketing strategies for the region, driving brand positioning and growth across channels. Your key responsibilities include:

• Designing and executing regional marketing campaigns to increase brand visibility and client acquisition across LATAM
• Localizing and managing global campaigns across digital, offline, and event channels
• Creating and curating compelling social media content and ads in Spanish and/or Portuguese
• Collaborating with global and local sales teams to align marketing strategies with business objectives
• Building partnerships with influencers, financial media outlets, and affiliate networks
• Leading the company’s participation in local expos, seminars, and roadshows
• Tracking and analyzing campaign performance, ROI, and customer insights to optimize efforts
• Ensuring all activities comply with LATAM regulations and brand standards

What do you need to be successful?🎓 Bachelor’s degree in Marketing, Business, Communication, or related field

• 📊 Minimum of 5 years of experience in regional marketing, preferably in financial services, fintech, FX trading, iGaming, or brokerage
• 🌎 Strong grasp of LATAM consumer behavior and media dynamics
• 🗣️ Fluent in Spanish, proficient in English; Portuguese is a plus
• 📈 Data-driven mindset and ability to interpret campaign analytics
• 🤹 Self-starter with exceptional organization skills and the ability to lead in a fast-paced multicultural environment

What you can expect from us?

Our Core values at TheHRchapter
✔️ Transparency: We believe in transparent and smooth recruitment processes. You will get feedback from us.

✔️ Candidate experience: Perfect blend between automated and humanized recruitment processes. Don't hesitate to ask us for feedback, anytime.

✔️ Talented pool: We bring highly-skilled motivated candidates to our clients. Our candidates match their company values and management style.

✔️ Diversity and inclusion: There is no place for discrimination and intolerance. We care about diversity awareness and respect for any differences.